General Information about Briannaaustin.com:
Briannaaustin.com is an online transgender oriented magazine and newsletter, presented by gender columnist Brianna Austin. The focus of the site is to inform, educate and entertain readers by providing insightful original content, photo journalism (of various cabaret shows, events, clubs, parties and restaurants), and a list of researched resources.
Demographics:
The figures vary from report to report, but the transgender community is a large yet fragmented group. Lynn Conway, a professor and researcher at University of Michigan, suggests that 27 -41 million men cross-dress at some point in their lives and that 1- 4 million go out dressed on a regular basis. Since the introduction of the Internet, the community has become better informed, better organized, and there are countless TG friendly venues, parties and special events throughout the year.
Understanding The Transgender Consumer:
Since the Internet has provided the ability for the dissemination of large amounts of information, the 21st Century has seem dramatic changes in the understanding of what transgender means; both by the general public and the transgender community. Politicians are legislating for transgender equal rights under law; transwomen’s achievements are being recognized as they succeed in business, the arts, fashion and politics; Films have captured the human aspect of transgender lives, as in Too Wong Foo, Different For Girls, My Life In Pink, Bruno, Boys Don’t Cry, All About My Mother, Normal, Breakfast on Pluto, Transamerica, The Crying Game, Kinky Boots , Southern Comfort, and TRANS-formed, to name just a few. The transgender community (which consists of cross-dressers, transsexuals, she-males, drag queens, gender fluid, gender-queer, and inter-sexed) is a cross-section of society; as diverse as the mainstream. It spans all sexual orientations and all walks of life; doctors, lawyers, judges, stockbrokers, truck drivers and even celebrities. They are a vital untapped consumer market that you should want to reach.
Reaching Out:
If you are looking to reach the Transgender Community, Briannaaustin.com is a valuable tool! Initially known for her exploits as founder of the Girls Club in New York City, she and her group became widely known. And as a columnist she developed a worldwide readership. "I just wanted to write and thank you for your web site and the great results I have achieved by advertising with you. The information and links on your site are a great help to all of us in the TG community. Thank you." - Sofie Taylor, TheFantasyGirl.com.
Read what editors and readers had to say about Briannaaustin.com.
Impact:
Briannaaustin.com has a narrow-niche readership; from fetishists to transsexuals, with the largest segment being cross-dressers. Cross-dressers are more likely to buy products online to avoid any embarrassment that a live shopping experience might trigger. And Briannaaustin.com takes the time to consider new advertisers’ products to determine if it is the type of product our readers are likely to buy. Once we have accepted a product for advertising, we limit the amount of like products we add to our advertiser list to provide the best possible opportunity to our sponsors.
Types and Terms of Advertising:
There are several ways to advertise on Briannaaustin.com with flexible terms. Ads can be secured in monthly, quarterly, semi-annual and/or annual terms, and on a flat-rate or per impression basis.
A. Box ads - 190x250; skyscraper box - 190 x 500;
B. Banner ads - 400x60 (some placements are 480x60)
C. Text ads
Contact us today to get a price quote.
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